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Conversion Rate Optimization (CRO)
Drive immediate, measurable, scalable growth through testing and personalization.
Home / eCommerce Services / CRO
Conversion Rate Optimization (CRO)
The fastest and most reliable way to drive growth is by the rapid A/B testing of ideas, discovering what works, and using those insights to give your customers a better experience. Better experience, greater conversion.
We partner with you at all levels, from selecting the right testing tool to providing strategy to setting KPIs and providing testing governance.
CLIENT SPOTLIGHT
“PeakActivity’s A/B testing expertise is a major reason we were able to achieve significant and consistent growth.”
Adrian Miramontes
CFO & COO, BOSTON PROPER
Brands We've Helped
“PeakActivity’s A/B testing expertise is a major reason we were able to achieve significant and consistent growth.”
Adrian Miramontes
CFO & COO, BOSTON PROPER
CRO Services
Proven expertise and dedicated partnership for every phase of your growth through optimization journey.
A/B Testing Services
Experience design and turn-key scale to achieve your brand’s goals and help convert more customers. We partner with our clients to become a part of the Digital team to:
- Validate Your Changes to Site UX
- Design, Develop, & Launch Tests
- Create & Implement CRO Process at Scale
- Oversight for Experiences & Experiments
Personalization
Create one-to-one or many-to-one experiences for your different user segments. Optimize for conversion, revenue-per-session, and other key KPI’s. We help you tailor:
- Landing Pages
- Product Detail Pages
- Content Across Site
- Product Recommendations
Selection & Implementation
Having trouble picking a tool? Picked a tool and having trouble implementing? We work with clients to help get set up, get a process started, and define a roadmap.
- Tool Recommendation
- Tool Implementation
- Connection to 3rd Party Tools
- UX Optimization Roadmap
Team Augmentation
If your brand already has a CRO process and team, we can help fill talent gaps that arise during execution. There’s no minimum contract, and we have resources in:
- Experiment Engineering
- Quality Assurance
- Data Analysis
- Tagging and Tracking
A/B Testing Services
Experience design and turn-key scale to achieve your brand’s goals and help convert more customers. We partner with our clients to become a part of the Digital team to:
- Validate Your Changes to Site UX
- Design, Develop, and Launch Tests
- Create and Implement a CRO Process at Scale
- Team Governance for Experiences and Experiments
CRO Tool Selection & Implementation
Having trouble picking a tool? Picked a tool and having trouble implementing? We work with clients to help get set up, get a process started, and define a roadmap.
- Tool Recommendation
- Tool Implementation
- Connection to 3rd Party Tools
- UX Optimization Roadmap
Personalization
Create one-to-one or many-to-one experiences for your different user segments. Optimize for conversion, revenue-per-session, and other key KPI’s. Personalize your:
- Landing Pages
- Product Detail Pages
- Content Across Site
- Product Recommendations
Team Augmentation
If your brand already has a CRO process and team, we can help fill talent gaps that arise during execution. There’s no minimum contract, and we have resources in:
- Experiment Engineering
- Quality Assurance
- Data Analysis
- Tagging and Tracking
A Client-Proven Process for Real Growth
Proven expertise and dedicated partnership for every phase of your growth through optimization journey.
1. Research & Gather Data
- Gather insights from existing quantitative & qualitative data sources to identify areas of opportunity.
2. Establish Goals
- Establish 3-4 strategic objectives to guide & focus our optimization efforts for the year, based on research & data.
- Analytics deep-dive to identify steps in the funnel where friction occurs, high- or low- performing user segments, and/or areas of greatest opportunity.
- Presentation of 3-4 strategic objectives for optimization, for group review & discussion.
3. Build a Roadmap
- We compile a roadmap of existing test ideas your organization may have.
- We add & prioritize 10 additional ideas to start.
- Both teams can add ideas to the roadmap and update priorities as needed.
4. Iterate
- Form hypothesis
- Create design & implement
- Analyze, learn, & scale
- Provide clear and actionable reporting
Our A/B Testing Partners
We have strong relationships with the leaders in the space. We also have the breadth of experience that allows us to work with your tool of choice.
We also work with the following CRO Tools:
Got a hunch? Let’s test it!
Regardless of the business challenges you might be facing, we can do for you what we’ve done for every one of our clients: solve those challenges.
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