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CASE STUDY

K&N: Helping an Automotive Company Drive Loyalty

K and N automotive logo
K and N automotive logo

CASE STUDY

K&N: Helping an Automotive Company Drive Loyalty

Motor Bike Racer at the starting line with a helmet about to race
Motor Bike Racer at the starting line with a helmet about to race

+25K

INSTAGRAM FOLLOWERS

+285%

SOCIAL CONVERSIONS

+13%

SITE CONVERSIONS

+39%

EMAIL REVENUE

+25K

INSTAGRAM FOLLOWERS

+285%

SOCIAL CONVERSIONS

+13%

SITE CONVERSIONS

+39%

EMAIL REVENUE


quote

PeakActivity’s support is a significant reason we achieved the results we did.

J.R. Badian

CHEIF MARKETING OFFICER


quote

Situation

K&N is a leader in automotive filtration products. However, in 2020 they tried making a filter for people. They wanted any customers, who may have doubted the effectiveness of face coverings, to trust one made by K&N.

Automotive repair person replacing an oil filter

Situation

K&N is a leader in automotive filtration products. However, in 2020 they tried making a filter for people. They wanted any customers, who may have doubted the effectiveness of face coverings, to trust one made by K&N.


quote

PeakActivity’s support is a significant reason we achieved the results we did.

J.R. Badian

CHEIF MARKETING OFFICER


quote
Close up of the insertion of a brand new oil filter into an engine of a car

Solution

An integrated campaign idea “Cover Up — Show Your Stripes” appealed to K&N customers’ sense of patriotism and let K&N show appreciation for their customers in a surprising way. 

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BEFORE
AFTER

Results

We delivered a national rollout during a national pandemic, and results came quick: 12 million social impressions, 25K+ new Instagram followers, 285% increase in conversions from social, 65% increase in email traffic, 39% increase in email revenue, and a 13% increase in website conversions.

Want similar results?

Drag racing car blowing fire out of exhaust as it takes off
Drag racing car blowing fire out of exhaust as it takes off

Results

We delivered a national rollout during a national pandemic, and results came quick: 12 million social impressions, 25K+ new Instagram followers, 285% increase in conversions from social, 65% increase in email traffic, 39% increase in email revenue, and a 13% increase in website conversions.

The Climb Continues

The solutions of today might not be enough to solve the challenges of tomorrow. This is why, at PeakActivity, we don’t approach any client engagement with a “one-and-done” attitude. The way we see it, on the journey towards digital acceleration, there is always more progress to make and more mountains to climb.

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