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CASE STUDY

Mor Furniture & AB Tasty: Restarting an A/B Testing Program Starts With the
Right Tool

Mor Furniture & AB Tasty logos
Mor Furniture & AB Tasty logos

CASE STUDY

Mor Furniture & AB Tasty: Restarting an A/B Testing Program Starts With the Right Tool

Happy young woman standing in a furniture store taking stock on an iPad
Happy young woman standing in a furniture store taking stock on an iPad
Laptop icon

23

TOTAL EXPERIENCES LAUNCHED

Upwards Arrow Icon

50%

WIN RATE

Speedometer Icon

3X

INCREMENTAL RETURN ON INVESTMENT

Laptop icon

23

TOTAL EXPERIENCES LAUNCHED

Upwards Arrow Icon

50%

WIN RATE

Speedometer Icon

3X

INCREMENTAL RETURN ON INVESTMENT


quote

We now have a tool & strategy that allows us to test before we invest time and money in development.

KATE BENNET

Vice President, Marketing and eCommerce, Mor Furniture


quote

Situation

Mor Furniture cut its A/B testing program a few years ago. With website traffic now increasing, they wanted to return to a data-based approach to website optimization, but didn't know which A/B testing tool to use and didn’t have the resources to run the testing program. PeakActivity was tasked with not only finding a tool with robust features and reporting, but to run the program, as well. 

Female customer browsing a furniture store

Situation

Mor Furniture cut its A/B testing program a few years ago. With website traffic now increasing, they wanted to return to a data-based approach to website optimization, but didn't know which A/B testing tool to use and didn’t have the resources to run the testing program. PeakActivity was tasked with not only finding a tool with robust features and reporting, but to run the program, as well.


quote

We now have a tool & strategy that allows us to test before we invest time and money in development.

KATE BENNET

Vice President, Marketing and eCommerce, Mor Furniture


quote
Store associate discussing a couch with a potential customer on the showroom floor

Solution

PeakActivity recommended the AB Tasty platform, based on its advanced features and functionality, including a widgets library for commonly tested elements and functionalities, and out-of-the-box tracking for scroll depth and element visibility. PeakActivity integrated the tool and developed a test plan to show the potential return on investment (ROI) of having a dedicated Conversion Rate Optimization (CRO) team.

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Solution

PeakActivity recommended the AB Tasty platform, based on its advanced features and functionality, including a widgets library for commonly tested elements and functionalities, and out-of-the-box tracking for scroll depth and element visibility. PeakActivity integrated the tool and developed a test plan to show the potential return on investment (ROI) of having a dedicated Conversion Rate Optimization (CRO) team.

Need a similar solution?

Results

Soon, we were conducting an average of 4 tests per month and seeing 3X ROI. Now, Mor Furniture is all-in with PeakActivity CRO and AB Tasty. Guided by a "fail fast" mentality, the team learns quickly, iterates where needed, and moves on to testing the next hypothesis. Winning experiences are prioritized for full development, and even "losing" experiences provide valuable analytics and insights.

Want similar results?

Happy couple shopping for a new sofa in a furniture showroom

Results

Soon, we were conducting an average of 4 tests per month and seeing 3X ROI. Now, Mor Furniture is all-in with PeakActivity CRO and AB Tasty. Guided by a "fail fast" mentality, the team learns quickly, iterates where needed, and moves on to testing the next hypothesis. Winning experiences are prioritized for full development, and even "losing" experiences provide valuable analytics and insights.

Want similar results?

The Climb Continues

Now that the initial proof-of-concept phase has concluded, the iterative test and learn process continues with a hefty roadmap of experiment ideas with high potential ROI . However, this initial success is just the beginning. At PeakActivity, our work never ends; it simply takes on a different form. On the journey toward digital dominance, there are always more mountains to be climbed.

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