Your company’s online presence is arguably one of its most important sources of marketing revenue. Having a great online presence requires great content, and great content requires a great content management system.
Adobe Experience Manager (AEM) is one of the fastest growing content management system options for enterprises, used by major corporations like Motel 6 and Chipotle.
One reason AEM has become so popular is that it simplifies the management and delivery of website content while also reducing the complexity of delivering individual online experiences to individual customers.
What is AEM?
Adobe Experience Manager is a content management system that provides one place to create, manage, and deliver websites, mobile sites, or any other kind of application you might need (from kiosks to eCommerce apps). AEM gives you the functionality to personalize the online experience you want and extend it to the tools you need.
What Are the Benefits of AEM?
1) Multiple Sites Managed in One Place
Having everything in one place is one of the greatest benefits of AEM. In the same platform, you can build and deliver web applications for desktop, phone, and tablet, along with any other screens you can think of. Marketing campaigns can be easily launched onto all platforms at the same time. Even if your site has to be in multiple languages and regions, all can be easily managed from the same place.
2) User-Friendly Content Management
Along with having everything available in one place, most sites can be simply created and maintained through easy-to-use templates. Even with limited AEM experience, you can build your own pages and content from the user-friendly dashboard.
3) Adobe Analytics Easily Integrated
Adobe Experience Manager can easily be integrated with Adobe Analytics, one of the best tools to track your website. Reporting visits and measuring page views isn’t enough anymore. Adobe Analytics can measure customer pathing, traffic sources, content effectiveness, and even video engagement. All of this information gives you real data about who is coming to your site and helps you simplify your marketing goals.
4) Specific User Experiences for Specific Users
Along with the data you’ve gathered from analytics, AEM also provides you with multi-site management capabilities. By using Targeting Mode in AEM, you can create a library of user experiences for each page on each platform, a personalization solution that makes it easy to identify and deliver your best content for each user.
See our A/B Testing Article for more information.
5) Adobe Community
The Adobe support community is one of the best for monitoring your site 24/7 and making sure it’s properly supported. If you have your site available in different countries, the support community can even tell you how it’s doing and why. Depending on the size of your company and your support needs, Adobe can even provide you with a dedicated team to make sure that your site is as well maintained as you’d like.
Adobe Experience Manager is the clear choice for web content management for many of today’s top companies. With thousands of content management solutions, Adobe Experience Manager has simplified the process by bringing the most important options together in one place. Unlike other CMS options, it can simplify your life by integrating all the important functions of digital marketing and content management onto one single platform.