PeakActivity helped Total Wine & More build the capabilities needed to operate as a true digital-first business.
“If we can enable commerce no matter what, we can win with our customers. If we can enhance their experience, we'll always win”
Total Wine & More is America's Wine Superstore and the largest independent retailer of fine wine in the United States, reporting $6B in revenue.
The business needed to evolve into a digital-first organization, but building the team required to support that shift was a challenge.
Traditional hiring cycles were too slow to keep pace with the company's ambitions. The business needed specialized talent, but sourcing and onboarding that talent created delays that risked slowing progress.
The gap between strategy and execution continued to widen.
PeakActivity introduced a new approach to building digital capability inside the organization.
The work began by embedding experienced practitioners directly into the team, allowing execution to move forward immediately. At the same time, a structured Innovation Center was created to develop a permanent, high-performing team.
This approach allowed the business to move forward while building long-term capability in parallel.
Execution accelerated without waiting on hiring cycles.
The organization shifted from searching for talent to building it, with internal teams gaining experience alongside the work.
Day to day, the focus moved away from resourcing challenges and toward scaling digital operations.
Total Wine & More can now operate as a true digital-first organization, supported by a team built to sustain growth and adapt to change.
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