Fashion & Apparel

Dover Saddlery

PeakActivity helped Dover Saddlery replace a legacy personalization system while maintaining and improving the customer experience.

+19%AOV

+30%units per order

“PeakActivity's expertise with the Kibo Personalization Platform has been indispensable to our organization.”

~ Brenda Royce, Sr. Manager Web Ops

Dover Saddlery is a leading retailer in the equestrian industry.

The Challenge

A legacy personalization platform was being sunset, creating risk across the customer experience.

Without a replacement, the business risked losing the ability to deliver relevant, tailored interactions.

PeakActivity implemented a new personalization framework aligned with the business's needs.

The focus was on ensuring continuity while improving the quality of the experience.

Customers continued to receive relevant, personalized experiences without disruption.

At the same time, the new system provided greater flexibility and control.

Dover Saddlery can now manage and scale personalization independently.

Schedule a meeting and we'll share what we've learned from working with similar organizations in your space.

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