CITY Furniture

The business had reached a point where its systems could no longer keep up with its ambitions.

Customers, particularly on mobile, struggled to move through the buying process. The experience felt inconsistent and often frustrating, leading to drop-off at critical points in the journey.

Internally, teams were relying on workarounds to complete basic tasks. Systems were not connected, data was not easily accessible, and execution was slower than it needed to be.

This wasn't a single issue. The foundation itself was limiting growth.

PeakActivity worked with leadership to define what the business needed to become and what was preventing it from getting there.

The work focused on modernizing the foundation across systems, experience, and data. This included improving the mobile experience, aligning how systems communicated with each other, and simplifying how customers moved through the buying journey.

At the same time, internal workflows were restructured so teams could operate more efficiently without relying on manual workarounds.

The experience became faster, clearer, and easier to navigate.

Customers were able to move through the purchase process with less friction, particularly on mobile, where many of the previous issues had been most visible.

Internally, teams shifted from reacting to system limitations to operating within a more connected and efficient environment. Execution improved because the systems finally supported the way the business works.

CITY Furniture can now grow without being limited by its previous systems.

Digital is no longer something the business is trying to support. It's something the business can fully leverage to drive both online and in-store performance.