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PRESS RELEASE

CITY Furniture Extends 5+ Year Relationship With Key Partner, Announcing Equity Stake in PeakActivity

PRESS RELEASE

CITY Furniture Extends 5+ Year Relationship With Key Partner, Announcing Equity Stake in PeakActivity

SEPTEMBER 2022 ‒ CITY Furniture (“CITY” or “the Company”), a family-owned American furniture and mattress retailer, fine upholstery manufacturer, and one of America’s Top 100 furniture retailers, is pleased to announce it has recently taken an equity stake in PeakActivity, a digital acceleration and technology services company that enables progress for businesses at every point of their digital journey through modernization, optimization, innovation, and engineering services.

As long-time partners, CITY’s equity stake, which represents a minority position, is a win-win for both parties. For CITY, this investment solidifies their position as a pioneer in Home Tech, integrating technology into everything they do. PeakActivity will use this investment to accelerate their overall growth and fund further innovation in the home furnishings category. With shared goals and shared financial outcomes, the partnership between the companies will be strengthened to a level they have not had previously and is a testament to the quality of the work they have done together over the past five years.

CITY is working hard to build a world-class organization that is best in class in technology. The future of the home industry and all industries hinge on technology and innovation,” said Andrew Koenig, CEO of CITY. “Our partnership with PeakActivity is more important now than it has ever been. We are convinced that taking a position in PeakActivity will accelerate our technological advantages in the market and result in a better customer and associate experience overall.

As technology becomes more and more fundamental to everyday business and everyday living, CITY looks to embrace it and actively learn about the opportunities that tech provides businesses. CITY looks to be a driving force in taking the home furnishing world from “old school” to “industry cool” by investing in their long-time tech partner, PeakActivity. As part of its investment, CITY looks forward to their ability to share knowledge, ideas, and strategies, while leveraging both companies' skilled tech teams to work on some of the best home projects in the industry. Given their long-standing client-agency relationship, the companies are already working on several projects together in the areas of eCommerce, Augmented Reality Design, CITY Moves, and more, which will continue to grow and expand as their relationship advances in the months and years to come. 

CITY has been one of our longest standing and best clients, driving us to innovate, to think, and to work both faster and better,” said Manish B. Hirapara, CEO of PeakActivity. “With this investment, our relationship becomes even more significant and is unlike that of any other client relationship we have. I expect that we continue to grow together and thrive together in the future. We are stronger than we’ve ever been before now as true partners.”

This relationship with PeakActivity just further reinforces CITY’s long-time commitment to being tech forward for both their internal stakeholders and external stakeholders. For CITY, seamless technology integration is just as important to a customer looking to furnish their living room in Miami, as it is to a warehouse worker in Orlando and a corporate employee in Tampa. Over the years, the company has enjoyed significant success building out its own tech department, making all areas of the company better, faster, easier, and safer, while building out teams for eCommerce, data analytics, and cybersecurity. With tech at the forefront of CITY’s business strategy from the start, this relationship is an investment in the success of CITY’s tech-focused future and a step toward achieving its long-term goals.

ABOUT CITY FURNITURE

CITY Furniture, a South-Florida based, family-owned American furniture and mattress retailer and fine upholstery manufacturer and one of America’s Top 100 furniture retailers, operates over twenty-two showrooms from Miami through Vero Beach, and in Southwest and Central Florida, as well as fourteen Ashley Home Store showrooms as the brand’s Southeast and Southwest Florida licensee. For more information, please visit: www.cityfurniture.com.


ABOUT PEAKACTIVITY

PeakActivity is a digital acceleration and technology services company that enables progress for businesses at every point of their digital journey through modernization, optimization, innovation, and engineering services. For more information, visit www.PeakActivity.com or contact [email protected].