From promoting hip-hop music to launching Whopper campaigns for Burger King to bringing a sophisticated AI-powered computer vision solution to market, Joe LaCroix brings a dynamic approach to scaling the brands that shape the way we live and connect with each other.

Over 15+ years, he's been fortunate to wear hats across marketing & media planning, branding, go-to-market strategy, and innovation. At PeakActivity, Joe serves as a trusted client advocate and partner for the journey to elevated outcomes with eCommerce, technology, and AI.

A Boston native and avid adventurer who once traveled the Silk Road through China, Joe enjoys running, hiking, and biking when he's not relaxing on the beach with his wife and two daughters in South Florida. Joe also enjoys volunteering, having worked with Big Brother Big Sister during his time in New York City. When it's time to unwind, he's known for crafting the perfect playlist and cocktail, all while cheering on his favorite New England sports teams.