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Category: Social Media

24 MaySocial Media

Amplify your Brand Through the Power of Micro-influencers

by Gaby Velasquez0 Comments

Influencer: someone who has the power or authority to affect purchases and/or awareness of a brand or product to their followers/peers.

Many hear the word “influencer” and immediately jump to the Kardashians of the world, but that’s not what PeakActivity hears. We look to the more relatable influencers, the people our followers could connect with day to day. We tune into the local foodies, the hot car enthusiasts, the posh fashionista, etc. These online world changers are better known as “micro-influencers.” Micro-influencers, who match your brand’s standards, bring six significant benefits to your business:

1. Higher Level of Trust
The influencer has a higher degree of credibility than the brand itself. Having already instilled confidence in their friends and followers, your audience is more likely to put their trust in someone from their community rather than a large brand. Think about the brands and products that you own. There’s a high chance that you purchased them because a celebrity or influencer endorsed them.

2. Expanded Audience
Having a relationship with a micro-influencer in your community expands your audience and reach by leveraging their followers.

3. Brand Awareness
Micro-influencers help amplify your brand’s message by way of using your product or reviewing the brand. This, ever so subtly, puts your brand in the mind of their followers, thus expanding your brand awareness.

 

4. Higher Search Engine Ranking
As your brand awareness grows, people in your community and beyond are likely to search your business, visit your website, and follow your pages. This ranks you higher in search engines, which increases your brand’s visibility.

5. Authentic Engagement and Traffic
Leveraging micro-influencers takes away the negative connotation that comes along with the little “sponsored” note when social media users get targeted by advertisements. Influencers appear authentically in a user’s feed, allowing for more fluid interaction with every post.

6. Customer Loyalty and Retention
A carefully executed influencer marketing strategy not only generates leads for your business and drives conversions, but boosts brand loyalty, which all go a long way to generating high ROI.

We’ve seen tremendous growth from micro-influencer best practices.

When quarantine forced one restaurant partner to pivot to delivery, we engaged local micro-influencers to spread the word to their high-trust, high-engagement followers. The results were staggering and helped our client build a robust new business model. 
This success was no anomaly. One business partner, a safety footwear company, harnessed influencers to grow their audience base, reaching 95% more users through one influencer and 88% more from another. Another partner, a luxury jewelry company, saw a significant increase in traffic and impressions, with just one partner generating nearly 9,000 impressions, 100 comments, and 75 site visitors.

Want to learn more about how social influencers
can amplify your brand?

Reach out to our PeakActivity Social Squad for a free audit.

Sign me up for a FREE audit of my social media strategy.*
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05 AugustSocial Media

Kardashian Effect: The Power of Influencers

by Ryan Sukys0 Comments

It’s easy to make fun of the often absurd world of social media influencers. No matter where your opinion on the matter lies, the reality is that influencers have taken over the world of social media marketing. While delivering 11 times higher return on investment (ROI) than traditional marketing, the companies who are hesitant to jump on the influencer marketing bandwagon are missing out.

The concept of an “influencer” may seem abstract to some marketers, but influencer marketing has become increasingly complex over the last few years. Companies need to know how to simultaneously leverage the right levels of influencers to maximize their brand awareness and drive the greatest results. Here’s how it works.

It’s like getting a recommendation from a close friend who cares.

While some companies have dismissed influencers as superficial or not important, your potential customers have real and authentic relationships with them through social media. Product tutorials and endorsements from trusted sources are influencing people to buy things on social media and influencers carry more weight with customers than anyone could have previously imagined.

Influencers are EXPERTS. They offer deep expertise in a specific area. When a beauty influencer features a makeup brand that she uses every day, her followers are going to trust that she uses “the best products” because they trust her recommendations are authentic. Influencers gain the trust of their followers by bringing them into their inner circle and sharing their lives while using the products.

Influencers are CONNECTED. It’s not always about the number of followers on a platform. Social media influencers, including nano- and micro-influencers, have higher engagement rates of quality followers. This deep level of interactivity builds relationships and is critical to why social influencers are so valuable to any marketing strategy: it’s a platform of trusted fans that facilitates a receptiveness to a brand.

Influencers are AUTHENTIC. The best social influencers are authentic; they have a passion for a brand or product, which shows in what they endorse or recommend to their followers. To their target audience, they are the authority in whatever niche they’re occupying. They’ll tell it like it is with no filter.

Seeing is believingâ€Ķ

Ok, you believe you need influencers, but where do you start? It’s time to find fans of your product or brand. The biggest challenge for most marketers today is finding relevant influencers, people who believe in their brand.

To be successful in influencer marketing, you can’t work with just anyone on social media. You need to find the influencers who would actually believe in your product or service. If they love your product, they will talk about it to their audience in a way that is authentic. If you interact, engage, and help promote them, they will be brand promoters for life.

When looking for influencers, you also want to consider the following: 

  • How do they interact with their fans when not promoting content. What types of comments do they write back to their fans?
  • What is their content style? How do they create content and does it align with where your brand is going?
  • What have you done to engage with them? Influencer marketing is a two-way street, so you can’t expect to get what you aren’t willing to give.

PeakActivity’s social media marketing knows how to get in touch with the right influencers for your business. Get in touch with us by filling out this form.

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