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CASE STUDY

YouFit: Upgrading the
HealthClub Experience

 youfit Logo
youfit Logo

CASE STUDY

YouFit: Upgrading the Health Club Experience

Woman in the gym using her phone after a workout
Woman in the gym using her phone after a workout

70K

APP DOWNLOADS

60%

DAILY ACTIVE USERS

70K

APP DOWNLOADS

60%

DAILY ACTIVE USERS


quote

It wasn’t attendance we were after, it was engagement.

Karen Everett

VP OF MOBILE SOLUTIONS, PEAKACTIVITY


quote

Situation

YouFit strives to deliver a personal fitness experience to its members daily. In the mobile era, that ambition needs to begin before members even arrive.

Man doing yoga watching a laptop at home

Situation

YouFit strives to deliver a personal fitness experience to its members daily. In the mobile era, that ambition needs to begin before members even arrive.


quote

It wasn’t attendance we were after, it was engagement.

Karen Everett

VP OF MOBILE SOLUTIONS, PEAKACTIVITY


quote
Woman using her phone after a working in a gym classroom

Solution

Transform their mobile app so members can use their phones to check in, check class times, track workouts, redeem rewards, access rich curated content, take care of gym business, and even work out virtually.

Need a similar solution?

Solution

Transform their mobile app so members can use their phones to check in, check class times, track workouts, redeem rewards, access rich curated content, take care of gym business, and even work out virtually. 

Need a similar solution?

Results

The app has been downloaded 70K times, 60% of which are daily active users. When Covid hit, YouFit was able to pivot quickly by offering 800+ new original workout videos, location-specific information, and a “code of conduct” feature that made it simpler for members to return safely. Enhancing the app not only led to greater customer engagement and satisfaction, it also instilled a sense of community among the club’s membership.

Want similar results?

Woman paying for a gym membership at the desk

Results

The app has been downloaded 70K times, 60% of which are daily active users. When Covid hit, YouFit was able to pivot quickly by offering 800+ new original workout videos, location-specific information, and a “code of conduct” feature that made it simpler for members to return safely. Enhancing the app not only led to greater customer engagement and satisfaction, it also instilled a sense of community among the club’s membership.

Want similar results?

The Climb Continues

The solutions of today might not be enough to solve the challenges of tomorrow. This is why, at PeakActivity, we don’t approach any client engagement with a “one-and-done” attitude. The way we see it, on the journey towards digital acceleration, there is always more progress to make and more mountains to climb.

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