CONTACT

ECOMMERCE

Letting Commerce
Flow

 total wine Logo
total wine Logo

ECOMMERCE

Letting Commerce
Flow

pouring wine

quote

“If we can enable commerce no matter what, we can win with our customers. If we can enhance their experience, we’ll always win”

Chief Digital Officer


quote

Situation

The Total Wine website wasn’t aging well. It couldn’t support online ordering for delivery or pickups. They needed to reduce sales friction at every touchpoint, and across 200 stores.

wine cellar

Situation

The Total Wine website wasn’t aging well. It couldn’t support online ordering for delivery or pickups. They needed to reduce sales friction at every touchpoint, and across 200 stores.


quote

“If we can enable commerce no matter what, we can win with our customers. If we can enhance their experience, we’ll always win”

Chief Digital Officer


quote
taking pic of wine

Solution

A true omnichannel experience, featuring separate customer and employee mobile apps linked to a shared platform, that gives customers more ways to interact and sales associates more ways to help.

Results

The updates produced a 63% spike in site conversion and made it easier for them to pivot during Covid. Whenever online sales pour in, they can scale up to 5X with ease.

Want similar results?

wine & laptop

Results

The updates produced a 63% spike in site conversion and made it easier for them to pivot during Covid. Whenever online sales pour in, they can scale up to 5X with ease.

The Climb Continues

We built a Total Wine innovation lab to help them recruit the right talent for their permanent agile team, and used a hybrid staffing approach to get it all up and running quickly. However, this initial success is just the beginning. The solutions of today might not be enough to solve the challenges of tomorrow. Which is why, at PeakActivity, we don’t approach any client engagement with a “one-and-done” attitude. The way we see it, our work never ends; it simply takes on a different form. It could be by optimizing current work to yield even better results or helping our clients prepare for changes in business, technology, or consumer behavior that might not be on their radar right now, but will be down the road. Our point is this: On the journey towards digital dominance, there’s always more mountain to be climbed.

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