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CASE STUDY

Dover Saddlery & Kibo: When It Comes to Helping Clients, We Don't Horse Around

Kibo and Dover Saddlery logo
Dover and Kibo logos

CASE STUDY

Dover Saddlery & Kibo: When It Comes to Helping Clients, We Don't Horse Around

Young woman riding a horse across an open field
Young woman riding a horse across an open field

+19%

AVERAGE ORDER VALUE
DoverSaddlery.com

+30%

UNITS PER ORDER
DoverSaddlery.com

+14%

AVERAGE ORDER VALUE
DressageExtensions.com

+12%

UNITS PER ORDER
DressageExtensions.com

+19%

AVERAGE ORDER VALUE
DoverSaddlery.com

+30%

UNITS PER ORDER
DoverSaddlery.com

+14%

AVERAGE ORDER VALUE
DressageExtensions.com

+12%

UNITS PER ORDER
DressageExtensions.com


quote

PeakActivity's expertise with the Kibo Personalization Platform has been indispensable to our organization. Their excellence in technical, executional, and strategic support allowed us to relaunch product recommendations with great success including above expectation performance gains. They are a valued partner for Dover Saddlery.

BRENDA ROYCE

Senior Manager Web Operations


quote

Situation

Kibo was sunsetting its legacy tool for product recommendations, requiring customers to transition onto its new platform. Dover Saddlery was short on the bandwidth and technical expertise required to execute the project and asked PeakActivity to partner with them on the transition, including coordination with Kibo on scope, timelines, testing, deployment, and post-launch quality control.

Automotive repair person replacing an oil filter

Situation

Kibo was sunsetting its legacy tool for product recommendations, requiring customers to transition onto its new platform. Dover Saddlery was short on the bandwidth and technical expertise required to execute the project and asked PeakActivity to partner with them on the transition, including coordination with Kibo on scope, timelines, testing, deployment, and post-launch quality control.


quote

PeakActivity's expertise with the Kibo Personalization Platform has been indispensable to our organization. Their excellence in technical, executional, and strategic support allowed us to relaunch product recommendations with great success including above expectation performance gains. They are a valued partner for Dover Saddlery.

BRENDA ROYCE

Senior Manager Web Operations


quote
Close up shot of the side of a horse with a woman riding in full dressage

Solution

Using Kibo's updated framework, we built new product recommendation sliders for pages throughout the client’s website. We also created custom audience segments and implemented scenarios to trigger personalized recommendations. Lastly, PeakActivity provided ongoing training and workshops to elevate the client teams’ knowledge within the tool and strategize on optimization and testing opportunities.

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Results

Dover Saddlery saw a 19% increase in average order value and 30% in units per order from users who engaged with the new product recommendations. PeakActivity was then asked to replicate the work and training for Dover Saddlery’s other core website, DressageExtensions.com. Both teams now utilize the Kibo platform to develop their own personalized recommendation strategies and A/B testing experiences.

Want similar results?

Young woman walking her horse out of the stable
Young woman walking her horse out of the stable

Results

Dover Saddlery saw a 19% increase in AOV and 30% in units per order from users who engaged with the new product recommendations. PeakActivity was then asked to replicate the work and training for Dover Saddlery’s other core website, DressageExtensions.com. Both teams now utilize the Kibo platform to develop their own personalized recommendation strategies and A/B testing experiences.

The Climb Continues

We continue to advise Dover Saddlery on utilization of the platform, conducting bi-weekly training and working sessions about product recommendations, A/B tests, and personalized experiences. However, this initial success is just the beginning. At PeakActivity, our work never ends; it simply takes on a different form. On the journey toward digital dominance, there are always more mountains to be climbed.

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