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Dale Carnegie: Practicing What You Teach

Dale Carnegie Logo
Dale Carnegie Logo

CASE STUDY

Dale Carnegie: Practicing What You Teach

Professional people at a desk taking instruction in a meeting room
Professional people at a desk taking instruction in a meeting room

+95%

NEW VISITOR CONVERSIONS

+165%

MOBILE CONVERSIONS

+95%

NEW VISITOR CONVERSIONS

+165%

MOBILE CONVERSIONS


qupte

The successful person will profit from their mistakes and try again in a different way.

DALE CARNEGIE


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Situation

Dale Carnegie teaches communication skills to people all over the world. They understand, the way you engage with people matters, but their web experience didn’t reflect this. Customer bounce rates were dangerously high.

Adult professionals watching a teacher doing instructions on a whiteboard in an office setting

Situation

Dale Carnegie teaches communication skills to people all over the world. They understand, the way you engage with people matters, but their web experience didn’t reflect this. Customer bounce rates were dangerously high.


qupte

The successful person will profit from their mistakes and try again in a different way.

DALE CARNEGIE


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Woman Public Speaking at a seminar for professionals

Solution

A global platform integration and a UX overhaul of 190+ local websites in 86 countries that makes their web experiences around the world as customer-focused as their classes.

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Solution

A global platform integration and a UX overhaul of 190+ local websites in 86 countries that makes their web experiences around the world as customer-focused as their classes. 

Need a similar solution?

BEFORE
AFTER

Results

The redesigned experience produced a 95% increase in new visitor conversions and a 165% increase in mobile conversions. Optimization, based on testing and analytics, continues today as the company returns to growth. By unifying the company on a single platform, Dale Carnegie can now optimize experiences for different audiences.

Want similar results?

Group of co-workers brainstorming ideas on post-it notes on a glass wall
Group of co-workers brainstorming ideas on post-it notes on a glass wall

Results

The redesigned experience produced a 95% increase in new visitor conversions and a 165% increase in mobile conversions. Optimization, based on testing and analytics, continues today as the company returns to growth. By unifying the company on a single platform, Dale Carnegie can now optimize experiences for different audiences.

Want similar results?

The Climb Continues

The solutions of today might not be enough to solve the challenges of tomorrow. This is why, at PeakActivity, we don’t approach any client engagement with a “one-and-done” attitude. The way we see it, on the journey towards digital acceleration, there is always more progress to make and more mountains to climb.

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