Email has proven time and again to be one of the most effective, most affordable marketing tools out there. However, there’s no magic to emails. They are the result of careful planning, establishing, and maintaining a conversation with a consumer. Think of it this way: where a billboard shouts at a potential customer, an email strikes up a friendly, personal chat. It sounds simple enough; it is anything but.
To start, put yourself in your customers’ shoes. Craft the kind of messaging that would appeal to you, after all, you’re a consumer too. In no time, you’ll find that you’re not just in a conversation with a customer, you’re in a relationship.