According to a 2019 Gartner survey, the average marketer used 7.2 channels, including social media, web marketing, digital advertising, and mobile marketing. Hiring individual owners for each of these channels would get very expensive. Again, by hiring an external marketing team, you gain access to a pool of top talent that already possess expertise in each of those channels, saving you the money you’d otherwise spend on salaries, benefits, and training.
According to a 2017 CareerBuilder survey, the average cost of a bad hire is nearly $15,000. Between the costs of advertising the job, facilitating the hiring process, recruiting qualified candidates, training, and onboarding a new staff member, salary during the probation period, and so on, the price of a wrong fit can add up quickly.