The traditional method of selling where people purchased items from a catalog and then expected their delivery has been replaced by interactive selling. The blending of e-commerce and emerging technologies has led to the advancement of interactive selling. This innovative technology is pulling e-commerce forward through 3D product configurators, AR filters, blended in-store online shopping experiences, and mobile Omni Channel experiences.
Petrosino shared two different case studies that showcase the importance of the blend of physical and digital shopping experiences. Cartier's blended in-store physical and digital experience through the Looking Glass and Dior's interactive experience with Meta Spark have unlocked a brand new demographic of shoppers.