One brand that is doing an excellent job of implementing interactive selling experiences is Cartier. By blending emerging technology, specifically augmented reality, into their in-store experience, they are providing their customers with highly personalized selling experiences. Using image tracking, 3D models of rings, and custom sizing, customers can slide a 3D printed ring on their finger and see how it would look on their hand in real-time on an iPad, while their associate can modify the digital content in the background for guided selling. This interactive selling approach reduces the carbon footprint of the organization by reducing the number of packages shipped, while providing a hyper-targeted and blended reality experience that drives brand awareness and affinity.
The rise of interactivity and digital experiences is not limited to online sales, but extends to brick-and-mortar stores and at-home experiences as well. As experts in marketing for technology solutions, we are excited about the growing trend and the brands that are pushing technological boundaries in the industry. Our goal is to assist organizations in developing strategies for better digital experiences, and we encourage viewers to reach out with any questions or concerns they may have. With the right blend of technology and creativity, the possibilities for interactive selling experiences are endless.