Audit the entire site for possible broken links and images without alt tags.
Make any necessary updates to site UX, design, navigation, filters, and functionality as a result of the audit, as well as data and analytics, historical analysis, etc.
Update key pages (homepage, category pages, etc) with holiday messaging, seasonal products, and new arrivals. Create a content calendar to update content on a regular basis (at least weekly) to highlight the most recent content, top-selling products, and holiday gifts.
Make sure top-selling items and holiday-specific items are easy to find within each category – consider adding a holiday tab to your navigation to make it easy to find.
Make traditional or e-gift card options very visible.
Create a holiday-specific footer, including gift card services, holiday hours, company policies, and customer service contact information.
Update on-site search terms that quickly lead the customer to key information, such as holiday hours, holiday gift cards, holiday shopping, etc.
Eliminate any friction points within the cart and check-out journey, and add estimated delivery dates in the cart if possible to set expectations.
Update product data to ensure product merchandising, customer personalization, and search results are optimal.