There’s another reason for the growing popularity of emerging technology in the education industry that is less talked about, but is definitely part of the equation. It has to do with competition.
As with all industries, education is highly competitive, particularly at the college level. Schools are in a constant battle to attract new students and retain existing ones. So, what’s driving all of this collegiate competition?
Many of today’s college applicants are part of what’s referred to as the “Echo Boom” – kids of Baby Boomers and beyond. Thirty years ago, half of high school graduates were applying to college. Today, almost two-thirds of all high school graduates are applying to college and there are thousands of colleges and universities that do everything in their power to attract those high-school grads. One of the things more and more schools are starting to do is invest in emerging technologies.
Investing in emerging technology will shape a student’s perception of how forward-thinking the institution is, and whether they’re at the cutting edge of technology advancements. Consequently, universities making that investment stand to attract more of the best students (and donors with deep pockets). Besides, students expect technology to play a big part in their education experience. They’re used to using technology in their everyday lives and have the same expectation when it comes to their university education.
In other words, universities need to invest now in emerging technologies to make sure that they are not left behind.