As commerce tinkers with composability, AI is flirting with generativity. Generative AI, a subset of artificial intelligence, transcends the conventional boundaries of data processing. It doesn't just process information; it creates, morphs, and evolves, attempting to mirror the imaginative essence of human intellect. If you have spent any time on the internet over the past year, no doubt you will have encountered the works of Generative AI out in the wild–automated note-takers in meetings or AI-generated art blowing up your social feeds, for example.
This trait of Generative AI is paving the way towards a more holistic, multi-modal understanding, where AI can interpret various forms of data—text, images, speech, and more—in an integrated manner, much like the human brain.