Another important factor to consider when creating empathy-driven experiences through human-centric design is understanding target audience and device limitations. The lowest barrier of entry for an AR experience is typically a smartphone device, which most people have access to.
Examples of failed AR experiences, such as the QR code posted by the UK Prime Minister on Twitter, highlight the importance of empathy-driven design. The experience lacked empathy and did not consider the barriers to entry for the user, requiring multiple devices and an app download. Similarly, a recent AR experience backed by the UK government failed to impress users due to poor design and lack of a hard link or text link. However, these failures can provide valuable feedback for future improvements.
In conclusion, human-centric design is crucial in creating successful AR experiences.
Understanding the spatial computing spectrum, user spaces, target audience, and device limitations can help create empathy-driven experiences that align with business needs. By considering these factors and learning from previous failures, we can continue to innovate and improve the AR experience for users.