Digital maturity measures a company’s ability to create value through the use of digital technology. It has absolutely nothing to do with how much technology a company has at its disposal or how much money it spent in buying that technology. Think of it this way: If a company has spent thousands of dollars on new technology, yet their employees don’t use it because it’s too complicated, you can’t really consider that company as digitally mature.
So, what exactly does a digitally mature company look like? How does it function differently from those companies that might be struggling on their journey towards digital maturity or, worse, those that haven’t even started yet? While all companies will certainly vary in terms of size, industry, and business objectives, by and large, the majority of digitally mature organizations possess the following seven traits: