No retailer can ever afford to assume that their website is flawless; that it’s always operating at peak efficiency. The truth is, a website is an ever-evolving entity, requiring constant monitoring and maintenance. This is why continually testing different elements of your website is so important. Even the smallest website issue, be it technical experiential, or transactional in nature has the potential to negatively impact conversions and, therefore, your bottom line.
By implementing a testing strategy you’ll not only be able to identify and fix any issues before they start to erode your conversions, but you’ll also know that your website is in a perpetual state of optimization, giving you much-needed peace of mind.