Many business owners still think that creating a website qualifies them to consider themselves a “digital” company, or worse, fully prepares them to be a digital seller. It doesn’t. To enable digital selling, you can’t just set up an online store and simply expect revenue to start rolling in. In some cases, before you can make a digital shift you must first make a cultural one.
You might need to make significant foundational changes in your company first, such as restructuring your entire organization, hiring different types and levels of talent, and changing or creating from scratch different internal processes. Perhaps of greatest importance though, is building a cultural mindset that enables and encourages failure. While that might sound counterintuitive, there’s a tremendous value to “fail fast,” in that it allows you to learn just as fast, which, in turn, enables you to pivot and course-correct as needed.
Here’s an example of how PeakActivity not only helped a retail client foster a more digital mindset culturally, but created a physical manifestation of that mindset, as well. The client didn’t have the engineering talent they needed to keep their in-store and online experience innovative and current (an issue made even more challenging today due to a severe lack of qualified candidates, prohibitive recruiting costs, and rising compensation rates). So we created an “Innovation Center” where we not only hired the client’s technical talent but trained them using a hybrid model where they were embedded on the client team but overseen by PeakActivity. The Innovation Center became a digital crucible where ideas were forged, shared, tested, implemented, and optimized, helping our client maintain an innovative, digital-first mindset.