Ironically, the first step you should take to improve your potential visibility to search engines is to optimize your website itself, also known as onsite SEO. Make sure that the user experience (UX) and user interface (UI) are as intuitive and user-friendly as possible. When it comes to site copy, you want to strike a balance between having too much and too little. You also want to ensure that the language you’re using is simple and clear, while still leaving some room for more descriptive copy. As it turns out, search engines don’t necessarily mind descriptive language, as long as users find the site helpful, which is the ultimate measure of whether a site is worth recommending. Also, remember that technical optimization is important, such things as alt text with images, the descriptions of each page that you provide to the search engines, structured data, metadata, taxonomy, and overall site performance, especially as it relates to mobile.