Streamline the checkout page by minimizing the number of steps required to complete the purchase. Offer multiple secure payment methods, including popular ones like credit cards, PayPal, and digital wallets.
Another reason people abandon their shopping carts is because they're not sure if their payment information is secure. To put their minds at ease, offer third-party secure payment options, such as PayPal or Apple Pay. Additionally, providing third-party payment plans, such as Affirm, grants customers further alternative secure payment methods.
Offering such third-party options not only shows visitors that you're a reputable company, but it also serves to minimize the clicks a customer needs to make to complete the transaction. They know that their payment information is safe with you, and this can help to increase their trust in your business.