In simple terms, digital maturity refers to an organization’s ability to respond to technological trends and changes in a market, whether the organization has initiated those changes itself, or whether it has no control over them. It’s also important to understand that digital maturity isn’t an end goal. It’s not something you get to check off your to-do list. It’s a continuous undertaking throughout an organization’s life cycle.
It also has nothing to do with how much you’ve invested in your business’s digital technology. A company can spend thousands of dollars on the very latest technology but if its employees refuse to use it because it’s too complicated or doesn’t add value, they are not really digitally mature. Actually, it’s not all that different from an individual’s maturity. A person could have access to all of the resources and connections they need to be successful. Still, if they’re not mature enough to use those resources, they’ll only go to waste.
When you boil it down, digital maturity gauges a company’s ability to respond to change. The key element that enables a company to respond to that change?