There is an increasing acceptance that the key to business success in a digital world is to provide an outstanding customer experience. Customers, often unwilling to put up with painful interactions, can and will abandon a site if the user experience causes even the smallest complication.
What could be the solution to a website providing a poor user experience? Spend some time on your website or application, and while doing so, ask yourself what could be done better to decrease the frustration experienced by a common user. Put yourself into the shoes of your customer, so that your own familiarity with the site doesn’t get in the way of identifying common issues.
Are you looking to create an effortless website experience? Here are a few tips to a seamless website creation process:
- Don’t just solve the current issue, head off to the next issue.
Great user experience will always put you one step ahead. It is best to know and understand your website so you can predict the next issue that your users may experience and offer solutions to that issue. Does your website have a page that offers classes? After viewing that page, people will likely be interested in signing up. So, you need to give them that opportunity to ensure their user experience is positive.
The smart washing machine is an example of this issue. Samsung was already aware of the problem with their smart washing machine, therefore, consumers likely expected to receive an email with more information about the process of connecting the washing machine to the corresponding phone application. For ease of use, this information could have been included in the specs of the washing machine, better-allowing consumers to evaluate the pros and cons of the smart washing machine and make an informed purchasing decision.
- Do the thinking for them.
Designers need to spend time when creating the website to decide the target market, what they are looking for, and what they will gain from spending time on the website. When a website has too much information, it detracts from the interactions taking place on the site. The more choices displayed on a page, the easier it becomes for site visitors to refrain from choosing anything and ultimately leaving the page altogether. Make sure you give clear calls to actions so that customers know exactly what action they are supposed to perform and when.
Providing prospects with great user experience is critical to the success of your business. The goal of each website is to provide a positive user experience. You don’t need a complete website redesign to improve the user experience of your website. All you need to do is make changes that will result in easy and pleasant user experience. You’ll be surprised just how much of a difference these little changes can have on customer satisfaction and revenue.
What is an Omnichannel
Originating in retail, but applicable to any industry, the term “omnichannel” has been a buzzword for the last several years. Omnichannel is an approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.
With each part operating on its own, customers may not recognize disparate channels as part of the same marketing effort, and this can be either confusing or instill a lack of customer confidence in your company. That being said, it is hard to create a true omnichannel with so many complex tools and systems that are unable to talk to each other.
The future of shopping
Whether customers visit a brick-and-mortar store or a website, whether they connect through a mobile app, a printed catalog, social media, or a phone call, marketers have to provide a seamless experience, regardless of channel or device.
Omnichannel is consistent, yet unique. It provides consumers with a means of purchasing through numerous different platforms, while also communicating and showing awareness in a way that is consistent with the platform the consumers are utilizing during their stage of the customer lifecycle.
Nearly 75% of shoppers say they use multiple channels to compare prices, hunt for discounts, or use in-store tablets to shop online. Linking your online and in-store business is essential to stay competitive. By creating a fully connected eCommerce platform, shoppers can buy whenever they want, through any channel, on any device, and expect a variety of delivery options.
Room for Growth
Consumer demand for flexibility and choice is driving the pace of technology innovation in commerce, both online and off. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers with a unified experience across all channels or touchpoints.
Part of an omnichannel strategy is flexibility. New channels emerge and steal attention from incumbent channels. Brands with robust omnichannel strategies often rely on a headless commerce architecture, which allows brands to flexibly offer commerce anywhere there are customers.
Unlock new channels for growth and future-proof your business with an omnichannel approach.